by Myra Ray | Apr 28, 2022 | Print Design, Services, Web Design
The use of typographic elements is ubiquitous today — especially in text-based designs. For brand designers in NC, typefaces are critical in delivering a message to a business’s target demographic. If a brand design is not well-equipped with typography, it is ineffective. This blog will discuss what typography is and why your business needs to leverage it.
Brands must carve out their unique identities in today’s competitive marketplace. They must capture the attention of their target customers to communicate a brand message effectively. To do this, brand designers often use typography to transform words into arresting visuals.
Typography is ubiquitous. When you see billboards, flyers, logos, sites, or anything else that has text, it involves typography to varying degrees. The creative use of typography gives the text in the design unique shapes and places the letters so they become memorable for viewers. Therefore, we can infer that strategic use of typography is critical for a Raleigh business — particularly an ambitious startup — to stand out in its niche market. This design element adds individuality to logos, websites, and other marketing tools.
Here are eight reasons why typography is critical for a brand design:
1. Attract the audience’s attention
People’s attention span is rapidly dwindling — and it is now only eight seconds! Raleigh businesses must seize their target customers’ attention during this period of temporal friction. Brand designers can leverage the power of typography to grab the audience’s eye quickly.
Because typefaces come in a wide array of shapes, sizes, and styles, these characteristics become critical when creating distinctive designs. Today’s designers even employ kinetic typography (or “moving text”) to direct viewers’ attention to specific elements.
2. Make text more readable
A well-designed typeface ensures that visitors can easily understand the content on a web page. On the other hand, poor choice of typefaces will complicate the presentation for the viewers. For example, narrow, cramped typefaces can cause eye strain.
The readability of the text is also highly dependent on the way a web design expert aligns and arranges the text. Traditionally, designers aligned the typeface in four ways: right, left, centered, and justified. However, they can now align text in any direction they like, thanks to the magic of Cascading Style Sheets (better known as “CSS”) and Photoshop. The text alignment also serves another purpose — it directs the reader’s attention to essential information.
3. Create a hierarchy
A skilled and experienced Raleigh brand designer effectively uses varying font sizes and font types to direct the viewer’s attention to the most critical information first. The viewer can quickly find information with a quick glance. The designer does this by using a range of font sizes for the heading, subheadings, and text body.
4. Improves brand recognition
Brand recognition is critical for any Raleigh business to thrive in the market. Typefaces are the visuals that target customers tend to retain for a long time. These visuals help a business build awareness with its target customers — no wonder many modern logos are based on typography.
It is worth mentioning that you must use typography with consideration to get the intended effect on the audience and how they should view your brand.
5. Add value and tone to your brand
You can also use typography to establish your brand’s values and tone. Each typeface possesses the ability to represent businesses in unique ways, depending on what they do and for what they stand. This is precisely why there are so many different types of typefaces — they are each used to convey different emotions and effects through design.
The audience understands a design by understanding its message. So designers use typefaces that establish the tone for presenting and communicating a certain message. Consider sans-serif fonts. These are often chosen to give a design or web page a clean, intuitive, and easy-to-read aesthetic. Therefore, these are contemporary typefaces. On the other hand, Serifs are often considered traditional or old-fashioned. However, because these are more readable, brand designers favor them for longer-form material like books and blogs.
6. Establish harmony
Brand designers also use typography to ensure the coherence of a Cary web design. The designers use the same typeface for similar content to ensure that it is instantly recognizable. This also contributes to the design’s continuity. A harmonious design has a visual impact on viewers.
7. Give a design some personality
Among the features of typographic design is that it imbues a design with individuality. You can employ certain typefaces to express the unique characteristics of your Raleigh brand. Because of the smart use of typefaces, your web design can look pleasant, playful, or professional.
Different typefaces and fonts have different personalities and meanings — and a designer uses this to endow a design with flair. So while choosing the right typefaces with the right personality balance is challenging, it is critical for creating distinctive designs.
8. Make a visual statement
Typography is equally critical in establishing an impression with site visitors. Its most obvious example is that designers increasingly use larger typefaces to create a dramatic visual impact. They communicate to viewers the content’s purpose.
Today’s brand designers seem to adhere to a new idea of conveying a message using bold typography. As a result, websites feature larger headers like the cover of a book.
Related Blog: Magazine Layout Design
Final thoughts
These benefits of typography should convince you to reconsider your brand’s visual identity. Now, if you believe you should redo your website, brochure, business card, logo, and a whole gamut of marketing materials using the power of typography, then delegate the task to an expert Raleigh brand designer.
Contact Print And Web Designer (PWD) today!
Do you want to uplift your brand design and give it a personality? We can help. At Print And Web Designer, we offer a full suite of brand design and print design services for businesses in North Carolina, including brochure design, magazine design, and web design. Call us at (336) 684-6505 or fill out this online form to speak with us today.
![[Project] Pets Uniting People Society Magazine](https://printandwebdesigner.com/wp-content/uploads/2022/02/b2ap3_large_20220204-182536portfolio-POAM.png)
by Myra Ray | Feb 4, 2022 | Print Design, Project Files, Web Design
PUPs: Pets Uniting People Society is an organization near and dear to my heart. Putting animals first, taking care of them, and making sure they live their lives as safely and healthy as possible is their mission. I have the privilege of working with them to design their website, https://pupsunite.org/, and their magazine.
Their website contains a library of the magazine PUPs On A Mission
Thank you for the opportunity, PUPs. I love working with you!
“Myra and her staff are across-the-board the best in the business! All wrapped up in a nice package…good quality, good value, professional and responsive…they’re all you need for graphic design! Recommending Print and Web Designer highly for any graphic design project.” ~ Carolyn Hayes, Publisher and Executive Director with Pets Uniting People Society
by Myra Ray | May 20, 2021 | Print Design
The way businesses in the Triangle area of NC market their products and services has significantly changed due to technological advancement. Flyers and newspapers seem to be a relic of the past, thanks to the advent of social media, content marketing, and SEO-focused Triangle web design. However, despite the growing prevalence of online advertising, humans remain tactile—they value physical touch. This is where using magazines to advertise your business can come in handy. Let’s take a look at the advantages of magazine marketing for your dynamic and customer-oriented small business in the Research Triangle…
Why Magazine Marketing Still Matters?
Businesses must realize that print is not obsolete and that using it correctly can significantly increase their sales and profitability. The number of magazine readers in the U.S. is actually growing steadily each year! (Source: Statista) As a matter of fact, print marketing can supplement digital marketing strategies, making them more effective and fruitful. Therefore, you should consider using old-school marketing methods such as magazines to promote your Raleigh business.
Magazine marketing is the most effective way to boost your inbound marketing efforts. After all, magazines encourage readers and offer a wealth of information—they are a novel way to communicate with your customers without overwhelming (or boring) them. Furthermore, magazines have the absolute best quality images, which are perfect for a positive representation of your product.
The real kicker is that you do not have to put in a lot of effort to establish your reputation with this advertising mode. Your customers already know and trust you, which is why they picked your magazine in the first place. You do not have to chase them down to sell your product or service offerings. It is also worth noting that magazines have a longer shelf life than any other form of media. People do not normally toss away magazines because they are more visually appealing than direct mail or newspapers. So, if you are in it for the long run and want to leave a lasting impression, you should consider investing in magazine marketing for your Raleigh, NC, business.
Creating a High-Impact Magazine
Once you have decided to invest your time and money in magazine marketing for your Raleigh, NC, business, you would want your magazine to be impactful. The effectiveness of a magazine is directly related to its visual layout design—after all, that is what magazines are all about!
Related Blog: 5 Graphic Design Trends for 2021 – Your Style
Magazines with intelligent layouts have the potential to bring in countless customers. If your magazine design is at par with the industry standards and every page packs a punch, it will likely impact your target audience positively.
However, only pretty pictures and impressive fonts cannot make a magazine a success. Everyone who is planning to add magazines to their marketing strategy should understand the significance of magazine layouts—the arrangements of elements in a specific way to enhance readers’ experience.
To create a perfect magazine layout, you need to follow a definite plan…
- You should first determine the content of your magazine. Approach your editorial team and finalize all the stories before deciding how to place them to make them look good.
- Rather than designing each page individually, create layouts for the master pages. For example, design the cover page, a master layout for the textual content, another layout for the picture collage, and so on. This will streamline the entire magazine design process.
- Experiment with colors—use brighter palettes as they are more welcoming. The colors should set the tone and match the content of your magazine.
- Leverage the concept of contrast to increase the visual appeal. Mix and match various fonts, font sizes, and colors.
Our Favorite Magazine Layout Designs
We decided to ‘lay out’ some of our favorite magazine layout designs to inspire you. Take a look!
The Typical Layout
Reading a magazine should be an effortless affair. To give your readers a seamless experience, design your magazine’s cover as it usually is designed. As readers are accustomed to magazine designs looking a certain way, they will quickly get the message you want to convey. Just keep things minimal while including all the necessary components on the cover—title, the headlining article, an image, and two featured pieces.
The Minimalist Layout
If you are a small business in Raleigh, NC, and new to the concept of print design and magazine design, then you should take a minimalist approach. Keeping things simple will provide you with abundant space for overwhelming features, insightful interviews, striking images, and much more. This way, your magazine will become an essential element of your marketing strategy and lay a strong foundation for further building your organizational structure.
The Readability-First Layout
As the name implies, this magazine design is ideal if readability is your foremost concern. Such magazines should have a clear division between the photography section and the content section. However, this type of layout is not suitable for all businesses as magazines usually have pages with a combination of both images and text. You can go for this only if you are from the travel industry. The readers will love a separate section, uninterrupted by text. At the same time, they would love indulging in the adventurous stories behind these pictures.
The Message-Centric Layout
Again, this one is ideal for small businesses of any kind. This layout has one aim: to keep the message you want to deliver to your target audience at the center of the magazine while all other elements revolve around it. In this magazine layout, your message never escapes the eyes and mind of your readers, even when they have reached the last page of your magazine. Typical A4 size and readable fonts are ideal for such a magazine.
The Monochromatic Layout
Staying true to the design concept “less is more,” this magazine layout capitalizes on space and contrast to create a lasting and strong impression on the readers. Raleigh, NC, businesses that use this layout often include only black-and-white images in their magazine, and the font is not given any pop of color as well. As bland as it may sound, such magazines are highly impactful.
The Professional Layout
Like the monochromatic layout, this magazine design primarily uses black and white color—nothing fancy. Except, in this layout, there is one more color that is smartly used to add emphasis. Usually, this one extra color is red as it contrasts nicely with the primary black and white colors. This is a typical New Yorker Business-style magazine with thin and sleek geometric fonts. The exciting trio of colors and properly organized columns make the magazine look highly professional.
Professional Magazine Design Services in Raleigh, NC
If you are looking for a print design company in the Triangle Area, NC, look no further than Print And Web Designer! We have a skilled team of proficient designers that can create the perfect magazine for your business—one that will amaze both you and your readers. Additionally, we also provide brochure design and web design services. So, stop searching for “Durham web design services” or “Cary web design services” and call our experts today at (919) 891-0545.
by Myra Ray | Mar 18, 2021 | Print Design, Web Design
Web design is closely linked to world events. 2020 transformed lifestyles all over the globe as COVID-19 changed the way we viewed and interacted with the world.
Lockdowns and work-from-home rules made digital media more important than ever. Here are some latest design trends that have emerged after events of the past year:
1. Retro Vibe
The pandemic has triggered a sense of collective nostalgia where people look back fondly at more “normal” times. In the same spirit, retro designs have made a loud comeback.
Retro style fonts and color palettes are back on the internet, providing a sense of familiarity and comfort in this era of uncertainty. As the pandemic relentlessly dominates the headlines, the popularity of vintage designs is growing everywhere in the world.
2. Muted Color Palettes
While bright and bold designs trended in 2020, muted color palettes are more in vogue in 2021. Muted colors are essentially vivid hues that have had their edges removed and are complemented by black, white, or any other suitable color.
These colors evoke relaxing vibes and are a welcome change from the loud, confusing designs in the previous years. They make you feel safe, and are a throwback to earlier eras. LinkedIn is a good example of a popular website that continues to use muted hues. Click here for tips to boost your website traffic.
3. Symbols
Symbols have been historically effective in evoking different emotions. A simple example is how a red octagon can save lives at a bustling intersection.
Graphic designers are experimenting with symbols to signify growth, resilience, and empowerment. Symbols are useful for expressing a concept and for amalgamating two or more ideas in a single illustration.
4. 3D Design
3D design utilizes technology and software to its optimum. The emergence of Virtual Reality (VR) and Augmented Reality (AR) has transformed the user interface of websites and mobile applications. The growth of VR and AR industries are expected to surge considerably in the coming years.
There is likely to be a move towards hyper-real graphics that bring the digital and physical world closer than ever. 3D elements are set to dominate pages rather than being displayed as minor visuals. Graphic designers often combine 3D photos with 2D images or animate them.
5. Geometric Shapes
Abstract shapes and flowing designs were popular last year, but they no longer remain in vogue. Brands are increasingly using geometric shapes to market their products and services.
Geometric designs are much easier and quicker to create. They add a sense of consistency and structure to visuals. Geometric images are not always uniform in style, but still look alike due to similar patterns. They have the added advantage of blending in well with muted colors.
This year graphic designers have generally reverted to trends inspired by the previous decades. There is an air of positivity as 2021 is seen as a step towards the restoration of normalcy. Print and Web Designer offers efficient print and web design services for your website, magazine, and brochures. If you are in Durham, Cary or Raleigh, and looking for a digital marketing strategy to transform your business, explore our website or call us at 919-891-0545 today!
by Myra Ray | Sep 25, 2020 | Print Design, Services, Web Design
Whether it is an established business or a small startup, business rebranding can be needed by any business at any given point in time. However, rebranding a business isn’t easy, so you must be sure that it is the right strategy for your brand.
From print and web design to brand design at large, you will need the services of a trusted marketing agency that understands your brand needs properly. In order to make it easier for you to make a decision, here are all the reasons why rebranding is the right option for you:
Attracting the Right Audience
While this may seem like a pretty basic concept, some brands struggle to cater to their targeted market because of their marketing strategies. If you think that the message of your brand is not reaching the right audience, you should surely consider rebranding your business. However, you need to think it through and decide what kind of rebranding strategy is required.
Rebranding your business does not necessarily translate into changing it entirely. It can mean that you need to shift your focus or change the name, approach, or just the logo that represents you. Whatever it takes for you to be able to speak to your audience should be considered in such a situation.
Negative Brand Image
Has your brand been in the market for quite a while and was able to create a big name for yourself but an unfortunate reason led to a negative image? If this is the case, you can consider rebranding but be very cautious. You do not want to take a big step that can backfire.
Another option for such businesses is to use services like print design and increase their digital footprint as well. If there has been a misunderstanding, you can always clarify that misconception by a positive rebranding approach concerning marketing.
Merging or Expanding Business
If you are considering expanding your business or merging with another business, you can always use rebranding as a great tool for increased marketing of your new products or services. Rebranding can be a great tool to boost your image in the market.
Traditional to Contemporary
If you have a brand that targets a specific audience, and you have been in the business for decades, you may want to change your approach and adopt some new techniques. The very basic rule of business is to cater to your targeted audience. If you are not doing that right, there are chances that a well-established brand may also face downfall.
For example, if you have a brand that targets youngsters, the way you marketed yourself 30 years back may not work in current times for the current youngsters. Hence, adapting to new styles and trends by understanding the needs of your present audience and rebranding yourself in that manner will surely have a great ROI (return of investment).
We hope that these pointers have given you an idea of how rebranding can work well for your business if any of the above situations apply to your brand/business. Whatever decision you take, make sure to think things through and never make a rash decision. For further queries or services, feel free to contact us at Print and Web Designer!
by Myra Ray | Sep 8, 2020 | Print Design, Web Design
Having an appealing visual representation is essential for every enterprise in the corporate world. Whether you’re a beginner entrepreneur or owner of a conglomerate, you need to have the most engaging aesthetics, such as alluring brochure design, to draw in customers. Multimedia articles and features are what reach your potential buyer before your product or service, which is why you need to have meaningful and convincing graphic design elements to entice customers. And the best way to cultivate the maximum benefits of the illustrative aspect of inbound marketing is by hiring a professional designer who has a wide variety of work to showcase their skill level. And thus, you need to start filtering the talent pool to get an exceptional graphic designer for your company.
But many times, hiring an expert graphic designer becomes a job easier said than done, especially when a business doesn’t know what it needs to look for in a brand design artist. Considering the struggle many firms face when hiring a graphic designer, we decided to put together a comprehensive guide that will help business owners make an informed decision.
Here’s what you need to look for when recruiting a professional for print design or triangle web design for your company.
Online Portfolio
Thanks to the many design portals such as Behance and Dribbble, you can go over the portfolio of talented graphic designers and decide on the one whose work speaks to you.
We’d recommend you choose a design professional with a wide variety of designs because that indicates a high level of expertise. However, you need to assess the quality of work before selecting someone based on their diverse portfolio. Naturally, if someone isn’t immaculate enough in their design work and you can notice unsightly bits in it, you don’t want to hire them. Therefore, look for quality work with a distinct style.
Check the Ratings
Once you begin to consider someone for your firm, look at their ratings, and check the reviews. Most freelancers alphabetize accounts on freelancing websites where you can easily find what people have to say about them. Check out the reviews, contact a few former clients if you feel the need to, and decide whether you want to hire a particular designer for your company.
State your Needs Clearly
Don’t tiptoe around when describing your needs and expectations. Be direct and as clear about what you’re looking for as possible so that the opposite party is aware of what is expected of them. If you’re clear about your design needs and a designer promises to meet those, you can hold them accountable in the future in case things go awry.
Look for Prices
Take your time to find out the current rates that most graphic designers are asking for in the market. If you find a stark difference between the amounts you’re being charged and that which is considered right in the industry, haggle away until you get the opposite party to lower the price. And if they don’t budge, look for a different designer because the market is overflowing with talent.
Hire a skillful graphic designer today to take your business to unprecedented success in today’s cutthroat business world. It can make all the difference in giving you the edge over your competitor. Make an unmistakable online presence today by hiring a creative and meticulous graphic expert.
Wish to know more about graphics in business? Or want to learn all about Raleigh web design and Cary web design? Reach out to us at Print and Web Designer, NC and get all the answers to your visual queries.
