Increase Your Visibility on the Web

Increase Your Visibility on the Web

by | Jan 8, 2014 | Web Traffic

Making it easy for your prospects to find you on the web is essential to growing your business. You can have the most spectacular website with amazing content, but if your target audience can’t find it, it may as well not exist. 

Help The Search Engines Take Notice

Search Engine Optimization - SEOOne of the key things you can do to increase your visibility is to optimize your website for the search engines, giving them a clear map of your site. This helps your visitors find you more easily when they are searching for you using keywords, or key phrases related to your business. 

Simple Website Optimization Strategies You Can Use

Fortunately, you don’t need a large marketing budget or an expensive SEO company to help you optimize your website. Consider these simple website optimization strategies to boost your search engine rankings: 

  • Research keywords to find the best keywords and phrases that your prospects and customers are using to search for you online. 

  • Define each page with a page title and meta description that appears on the search engine results page.

  • Strategically place your keywords in your headlines and body copy to give the right keyword density. At the same time, make sure your content is clear, useful, and reader-friendly. 

  • Make sure you submit a sitemap to the search engines, to make it easier for them to index your pages.

  • Always track any changes you make with a traffic analytics program, and make any adjustments that are needed. 

Luckily, not many smaller business websites are highly optimized. So, just a few simple optimization steps can push you higher up the search engine results pages than your competitors. Go ahead, give it a try. See how much more traffic it brings to your website!

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