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4 Helpful Tips for Designing a Facebook Landing Page
Sending your ad traffic to a Facebook landing page is one of the most effective ways to maximize your ROI for each dollar you spend on your Facebook ads. A Facebook landing page shouldn’t be confused with your business page on Facebook. It is, instead, a Call-to-Action webpage specifically designed to convert traffic coming from a Facebook ad campaign into your leads or customers. In this article, we will be sharing 4 helpful tips for designing a Facebook landing page that will give you the maximum return on your investments
1. Make Sure It is Mobile Friendly
If you are not designing your Facebook landing page to be mobile-responsive, you are greatly missing out on the opportunity. Internet usage on mobile now exceeds that of desktop and all other mediums combined.
And, in the case of social media such as Facebook, this is even more pronounced with an estimated 96% of Facebook users accessing the site via mobile devices. Given that most of your traffic will probably be coming from tablets and smartphones, it literally pays to make the landing page more mobile-friendly.
2. Add a Dose of Trustworthiness
People are more willing to engage with businesses that they think are trustworthy. Adding a link to your privacy policy, some testimonials, and other social proofs on the landing page will certainly improve your credibility in front of your audience and encourage them to engage with your Call-to-Action.
3. Have an Attention-Grabbing Headline
A visitor’s attention span is an extremely valuable real-estate. A few seconds is all you have to grab their attention and prevent them from closing the tab and forgetting about your landing page. This is why a compelling headline that immediately grabs the visitor’s attention is essential for the success of your landing page and should be one of those areas where you cannot afford to be lazy.
4. Keep It Simple
Echoing the statement on the previous tip, the success of your landing page will depend on you not losing the attention of your audience. Hence, it is a good practice to not clutter your Facebook landing page to the point that it overwhelms and confuses the visitor, encouraging them to leave rather than engage with your webpage.
When it comes to marketing, less is more. Stick to what is essential and relevant to the incoming traffic, and have a single Call-to-Action on the Facebook landing page so a visitor doesn’t have to put much thought into what they should do.
Not everyone may have the time to create a Facebook landing page for their ad campaigns. If you are in need of professional help in designing one, consider working with the experts at Print and Web Designer. To avail our service, or for any queries, feel free to call (919) 891-0545 or email us at Info@PrintandWebDesigner.com.
Inbound Marketing – What makes a Good Landing Page
If you’ve even used a dating app like Tinder, Grindr or Bumble, your profile is a landing page for you. By spending just a few minutes on the profile, a possible date could swipe left or right on you, based on what you’re selling.
The landing page is your opportunity to convince people to trust your brand and proceed to whatever you want them to click through to. Here, we’ve mentioned some of the key elements of a good landing page.
Conciseness & Originality in the Copy
Instead of writing a soliloquy, you should utilize Freddie Mercury’s level of smoothness to deliver your offer in a few words. The homepage or the services category page is for adding further details.
But don’t fall into the generic and vague “long walks on the beach” category. Be original and get personal with the copy without losing readability.
Be mindful of the people you are writing the copy for. If your target market is the cursed millennials, you have to be even more precise. A killer headline and a convincing microcopy in the subhead along with a CTA should be your strong suit.
Breathing Room
This is mainly to do with web design. Negative space can be a great tool for breaking up a page so it doesn’t look busy and chaotic. When used tastefully and in the right place, it can actually help bring attention to the main graphic or message.
Again, this works extremely well with modern design elements created specifically for Generation Y visitors. The more clustered your landing page, the more chances it has of turning away a visitor.
Faces & Arrows in Line of Sight
It turns out that the possibility of ignoring the image of a human face is quite low. If the landing page has a human face on it, visitors are less likely to bounce off. That’s why many service-based businesses use faces in their marketing content.
Arrows are also hard to ignore. They relay a message of importance and hard to miss. But don’t clutter your landing page with both. Be tasteful in how to use these images to your advantage.
Moving Graphics
To understand the importance and effect of moving graphics, try popping in a movie or show (we suggest The Office for too many reasons!) and working while it plays in the background. Let us assure you that the likelihood of you accomplishing much is low.
You are bound to get distracted as human beings are primed to track movement, especially when it’s Michael Scott being the cringe-filled human he is at Dunder Mifflin.
In the end, you have to combine the genius of web design, a brilliant copy, and a convincing offer to get customers interested. To get all these elements on your landing page, get in touch with us at Print & Web Designer at info@printandwebdesigner.com. Let’s hash out a plan for an incredible landing page.
Inbound Marketing: Turning Strangers into Customers
Whether you’re a marketing and sales aficionado or a new entrepreneur, anyone with even the basic marketing intel would know what inbound marketing is. Recently, it has become a buzzword and a tool that many marketers keep in their toolbox.
But inbound marketing is more than just a fad or new marketing trend that will disappear soon. In fact, it is a significant strategy that truly works for generating leads in a cost-effective manner.
What is Inbound Marketing?
In a nutshell, inbound marketing is a marketing methodology that allows companies to market their businesses, generate leads, and convert strangers and potential consumers into customers. It is a staple of the digital age.
Instead of using traditional outbound marketing strategies, brands use inbound marketing to draw leads in rather than pushing branding campaigns on prospects.
For the people uninitiated to the concept, inbound marketing can still seem alien. In easier terms, this tactic uses targeted content marketing to share persuasive content that drives in customers.
How is it different?
Compared to outbound marketing, inbound marketing doesn’t blast heavy marketing that tells them to buy. Instead, it used high-quality content to share experiences and advantages that compel the customers to seek out the brand themselves.
Regardless of the channel the customers find you, they are the ones that initiate the connection. They can choose to receive or not receive marketing messages and then start the conversation that leads to an eventual transaction.
Why is it popular?
Studies and surveys will show you that inbound marketing has a definite leg up on outbound marketing. One major reason for its success is the way people find and consume content these days.
According to a survey, US adults spend an average of 10 hours in front of a screen. It includes smartphones, computers, tablets, laptops, TVs, and more.
This means that the rate at which information and data are created and shared is also increasing. In fact, IBM reported that we now create and consume 2.5 quintillion bytes of data each day!
But these are not the only emerging trends. With an influx of information and data available on various mediums, people’s attention span is also changing. They are more empowered to tune out advertisements and other conventional outbound marketing.
In the grand scheme of changing consumer behaviors, inbound marketing allows consumers to choose how they consume data that companies put out.
They can access details about the company, its people and the offerings with a few clicks at any time during the day. Social media, on the other hand, has an influence of its own where it allows and encourages them to share their experiences.
Instead of trying to retain attention, brands use strategies that focus on creating awareness and generate leads by building relationships with the customers.
Types
The holy trinity of inbound marketing includes SEO, blogging/content marketing, and social media marketing. Let’s take a look at how you can utilize these:
Social Media
With 67% of adults using various social media applications, you can’t neglect the potential it has. Based on where your target audience mainly exists, you can use applications such as Facebook, Twitter and Instagram to put your name out there.
Content Marketing – Blogging
Blogging is one of the most popular ways that companies drive traffic to their websites. You can share useful information that relates to the brand and also persuades them to click on the CTA (call-to-action).
Live Events
Besides Facebook Live, applications like Twitch, Periscope and even TikTok allow you to host live events. This way of sharing information feels more personal and allows people to tune in from wherever they are.
SEO
Search Engine Optimization is not a new concept. However, you can utilize targeted keywords along with structured site design to ensure your company shows up in the top results.
The Benefits
- Creates and shapes brand awareness
- Influences consumer purchase decision
- Generates traffic and social media traction
- Gives customers the freedom to choose
- Fuels SEO
- Enables customer engagement with the brand
- Generates qualified leads
Print and Web Designer can help you along the way. Adept in the various technical areas of inbound marketing, we can support your endeavor to generate more leads and maximize your revenue-earning potential. Send us a message on info@printandwebdesigner.com and we’ll assist you in developing strategies that can enhance your visibility.
Why Target Marketing for Entrepreneurs is Vital to Their Success
What is Target Marketing?
Target marketing or niche marketing as it is sometimes referred to as caters to a particular segment of the market. This can be determined through a number of factors such as geographical location, age group, and gender to name an obvious few.
Despite misconceptions, target marketing does not mean only selling to one segment of the market; it simply means you are focusing your resources and time on marketing to a group of people who will be most likely to buy your product.
How to Decide a Target Market for Your Business
Deciding your target market can seem simple, but it can be deceptively difficult. Before diving into any research about purchasing behaviors and consumer psychology, you should at the very least, narrow down the basic demographics by looking at the following factors.
Gender
What gender do your consumers identify with? While gender behaviors are more fluid now than they were in the past, there are still some purchasing patterns that are similar in specific gender groups.
Age
Instead of categorizing your customers by age alone, look at this metric with a broader perspective of generations. Are you targeting Generation Z, Millenials, or Baby Boomers? The purchasing habits of generations have stark differences that can be important to take into consideration.
Purchasing Power
What’s the average income of the people you are targeting? It makes no sense to waste resources marketing to individuals who do not have the purchasing power to buy your product or service.
Geographical Location
Where do your customers live? Are they easily accessible to you? Getting an understanding of their surroundings and location will give you more information than you think.
Once you’ve got the basic framework for your subgroup of consumers, you can begin looking at psychographics and behavioral studies to get a deeper understanding of how your target market shops.
Target Marketing for Entrepreneurs: How Can it Help You?
Its Efficient Use of Resources
As an entrepreneur, you will likely not have the time or the money to waste on inefficient marketing strategies that drain you of your resources. By using target marketing, you will know exactly where to put your resources to good use.
It Will Give You Focus
Instead of trying to cater to everyone out there, you will find a focus, a niche. This is going to help you tailor all aspects of your marketing strategy to focus on that particular niche. Not only is this process faster, but it is also guaranteed to give you better results than generalized marketing – especially if you’re a new business.
You will Achieve Better Engagement
While engagement will take time, if you are focusing on a particular niche market, you will have higher chances of getting people to engage with your content and business. This is because the marketing content you put out will be tailored to their interests and will help them connect better with your business.
You will Find a Footing in the Industry
It can be difficult to find your place in the industry as an entrepreneur, especially if there are already bigger fish in the sea. But by using target marketing, you’ll be able to establish yourself quicker in a niche market and build a brand name for yourself that you can eventually carry forward as you expand.
While every business would ideally want to cater to all parts of society – that is rarely the case. By narrowing your focus and considering only the people who will most likely be interested in your product or service, you actually increase the chances of building and expanding your brand.
Feel free to contact us to help with your marketing strategy!
Why Marketing for Lifetime Value of Your Business is Important
What is the Lifetime Value of a Business?
Lifetime value of a business is a prediction of how long lasting and profitable your relationship with consumers will be in the future. By focusing on these metrics, businesses are essentially encouraged to shift their focus from their short term gains to long term goals.
There are a number of reasons why focusing on increasing the lifetime value of your business may be beneficial for your business. To start with, you will have a better idea of whether you should invest resources into acquiring new consumers or focus on retaining the ones you already have.
This can have an impact on how you build and implement your marketing campaigns and consumer interaction and ultimately have a positive effect on brand image.
Marketing for Lifetime Value of Your Business
If you’re wondering exactly how you can incorporate lifetime value in your marketing campaigns, here are a few ideas to get you started.
1. Make Consumers Feel More Included
A great way to retain customers is to make them feel more included in your business. This goes beyond sending out promotional emails and texts. Thanks to social media, there are a number of ways you can make your customers feel like a part of your brand.
Reposting tweets, or sharing praise and comments from consumers on your business’ social media handles is an effective marketing technique that is used by a number of brands including the likes of cult favorite makeup brand Glossier.
This will not only serve to boost your brand’s popularity by marketing how well received it is, but it will also make your fans feel like they are appreciated by your brand and possibly increase brand loyalty.
2. Personalize Marketing Tactics
While it may not be possible both practically and financially to roll out campaigns that are personalized to your consumers, it is always a good idea to do certain one-off instances of personalized marketing.
You can monitor consumer data for buying patterns and pick up on what interests consumers about your business. Based off of this, you can send something relevant to your brand that lines up with their individual interests.
Not only will this be an element of surprise for the consumer, but it will also position you as a brand that actively pays attention to the explicit interests and desires of consumers.
3. Upgrade Consumer Experiences
Giving consumers access to premium features or products for free or discounted prices may not seem like a profitable move, but if done correctly, it can benefit you greatly in the long run.
Who doesn’t want to feel special? If you offer certain ‘valued consumers’ the option to use features they would have had to pay for otherwise at lower prices or for free, they are more likely to see you as a brand to stick by and will probably be inclined to recommend you to friends and family.
While the aim of marketing for lifetime value of your business is essentially the same as traditional marketing, i.e., to build and promote your brand, adding the element of consumer satisfaction and retention can help your business cement its long term presence in the market.
If you want help polishing and executing your marketing strategy like a pro, contact Print and Web Designer by visiting our website or calling them at 336-684-6505 to schedule a free consultation.