by Myra Stacey | Jun 25, 2020 | Print Design, Web Design
Before you design your logo, you should know that the colors that you use to represent your brand have a massive impact on consumer behavior. According to research, 85% of consumers believe that colors are one of the biggest factors that make them choose a product. 92% of consumers agree that visual appearance is one of the most significant marketing factors for them!
Considering how much importance colors in your brand hold, it is crucial to choose colors very carefully. If it’s your first time with brand design, these tips below will help you a great deal when it comes to selecting the right colors for your brand.
1. Be Clear About Your Goal
Every brand has a distinct goal. Every color signifies a different meaning. Before you can choose the colors in your brand, you should be very clear about what the goal of your brand is. Once you’re clear about what you want to achieve through your brand and how you want the target audience to feel towards your brand, you’ll be able to choose the colors that are the most impressive and most expressive.
For example, Coca Cola uses a dominating red color for its brand. Red signifies energy, and that’s exactly what Coca Cola is all about. Do you see how the color and the goal are aligned so perfectly?
2. Understand Color Psychology
Like we mentioned earlier, every color has a distinct meaning. Understanding color psychology will help you evoke the right feelings in your consumers. Bright and bold colors evoke excitement and energy, whereas softer and more neutral colors provide a soothing and calming effect. You should pick the colors for your brand depending on what your brand is all about.
Adding specific colors in your brand just because you like them isn’t how things are done. The colors you pick should be in line with your brand’s offerings.
3. Experiment
Different colors can deliver contrastingly different impacts. Therefore, instead of sticking to any one color, you should experiment with at least three colors to ensure that the color palette you’re choosing has an impact as powerful as you want it to be. Also, incorporating other designing concepts to your brand is also a smart way to go about it.
For example, the triangle web design is known as one of the most eye-catching branding formats that many companies use in their logo design, brochure design, and print design in their promotional material.
4. Analyze Your Competition
Analyzing your competition is also very important. It will help you decide whether you want to stand out or compete directly with the other brands in your industry. Your choice of colors will then depend on what your objective is in regards to your competitors.
If you’re looking for reliable and highly efficient designers for your Durham, Raleigh, Triangle, or NC Web Design Project, Print and Web Designer might be just what you’re looking for. Call 919-891-0545 and tell us and let us know what you want!
![[Project] Sour Cream Deviled Eggs](https://printandwebdesigner.com/wp-content/uploads/2020/04/Easter-2020-1080x675.jpg)
by Myra Stacey | Apr 10, 2020 | Print Design, Project Files
Recently, a client contacted us to create something that they would be able to send to customers letting them know they were being thought of during this trying time of the pandemic.
This is what we came up with:Sour Cream Devlied Eggs Flyer
They sent these flyers out to their clients and received such a positive response. I woke up on Saturday morning to this email:
Happy Palm Sunday Myra.
Wanted to let you know that we have had several of our past clients tell us that they appreciated us sending them the Deviled Egg sour cream recipe. Mary Staton cooked them as well for us, and we all liked them. In short the flyer was a hit and we very much appreciate your creativity in putting this together and helping us spread some good will with a positive message of keeping the faith.
Sincerely,
Bert
Thank you Bert! During these times, it is nice to hear positivity. Be safe everyone!
by Myra Stacey | Feb 17, 2020 | Print Design, Services, Web Design
When it comes to the successful completion of a design project, one of the most crucial factors is effective communication between the client and the graphic designer or designing team. Follow these helpful tips on how to talk to a graphic designer to bridge any awkward communication gaps, avoid delays within the project, and achieve the desired outcomes.
1. Be Specific
Be specific and clear with the designer about what your expectations and preferences are. Avoid ambiguity and state exactly why you disagree with the outcome or what changes you need to be done. For example, instead of saying that the design looks unprofessional, clearly state why you think so and what changes would like to see to make it less so.
Be ready to come with styles, fonts, examples, and layouts which you would want the designer to refer to get a firmer grasp of what your expectations are.
2. Keep the Tone Positive
A little bit of positivity can go a long way and keep the morale of the design team high as they complete your project. Choose your words with consideration. Instead of commenting on mistakes, talk about what improvements can be made. Instead of saying that the project outcome was unsatisfactory, state that the graphic designers certainly have the potential to do better. When the environment is positive, so are the results. You can read more about giving feedback to your designer here.
3. Think it From the Designer’s Perspective
Ultimately, some of your expectations on the project and that of the graphic designer may differ. If a designer disagrees with your suggestion, it is likely that they may have already considered it. Instead of getting frustrated with them, think about it from their perspective and what limitations they may be facing.
Ask the designer for their reasoning behind their decision and work with them to find solutions to any limitations or obstacles they may be facing with regard to meeting your expectations.
4. Give Feedback Often
In order for the project to go more smoothly from start to finish, give feedback early and often. This is will ensure that mistakes that occur through the project cycle are remedied on time and give the designing team the needed time to make the desired changes without compromising quality.
5. Avoid Jargon
Unless you are working with a very specialized designing team that only serves clients in your field, avoid technical jargon in your communication with them. Sure, their meaning and context will come to you naturally but such words will be really confusing to your designers, making them more susceptible to misunderstanding your feedback and making mistakes.
In need of an expert designing service for your designs? Look no further than Print and Web Designer. To avail of our service or for any queries call (919) 891-0545 or email us at Info@PrintandWebDesigner.com.
by Myra Stacey | Feb 17, 2020 | Print Design, Services, Web Design
While creativity and skill will get you far, these two alone don’t make a great graphic designer. Just like a pro-athlete focuses as much on technique as on sheer skill, a graphic designer needs to be aware of the industry’s best practices to really take their productivity to the next level. In this article, we share some of the industry’s best practices in graphic design.
1. Choose Appropriate Typefaces
Your choice in fonts and typefaces can make or break the impression of your designs. Use fonts that are appropriate for the target audience e.g. It wouldn’t be a good idea to use comic sans in a design for a major financial client. Avoid using too many fonts – sticking to only those that go well with each other.
2. Imagine your Target Persona
Before you start working on your design project, it is important to create a mental image of the demography, preferences, and background of the target audience that the design will be aimed at. For some projects, it will be easy as your target persona would that be of your clients, while in others, it would be worth it to do some research and understand what your target persona is like.
3. Don’t Be Shy With Asking Questions
Many skilled graphic designers fail to deliver the desired results because they tend to be shy about asking questions from their clients. While asking too many questions that only waste the client’s time is a big no-no, asking none at all can be even worse as the success of a design project requires that the design matches the expectations and preferences of that of the client.
4. Don’t Copy
Take inspiration from other people’s work but don’t copy. Not only is it unprofessional, but it can also possibly lead to you losing client retention as they find out about it and even legal lawsuit if the original design was copyrighted.
5. Focus on What Your Good at and Outsource the Other Tasks
You have limited time and energy and these can be more efficiently utilized if you focus your efforts on what you are good at and outsource the rest of the tasks to others e.g. If you need to add HTML coding into your digital design, hire someone who is good at it and work together.
6. Keep It Simple
Remember that the attention span of a human being, especially in this busy age, is extremely short. If you clutter your design with too much information, it will only end up confusing your target audience and making them lose interest in it. Keep the design clear and simple so to effectively convey the message you want across to the audience.
7. Lastly, Don’t Play It Safe
At its core, graphic designing is all about unleashing your creativity and outshining expectations. Make use of guidelines but don’t be too rigid.
Want to work with a team of designers that go above and beyond in meeting your expectations? Then look no further than the designing pros at Print and Web Designer. Get in touch through our email Info@PrintandWebDesigner.com or call directly at (919) 891-0545.
by Myra Stacey | Jan 23, 2020 | Print Design, Services, Web Design
Proper communication with your designer lies at the core of getting the desired results by hiring their services. However, if there’s too much back and forth between you and your designer and you are still not even close to getting the results that you wanted, chances are that they are unable to understand your requirements.
If you want it to be a fruitful collaboration, it’s important to know how to give feedback to your designer in an organized and effective manner.
Here are the top tips for providing constructive design feedback that your designer can actually work upon.
Be Precise About the Changes Required
The obvious way to ensure that your designer understands your needs and preferences is to define them precisely.
Avoid vague statements like ‘make it pop.’ Pinpoint what needs to pop more. Is it the text? The images? Or the color scheme itself?
It is a commonly received comment for many designers. But what you need to remember is that making something ‘pop’ can hold different meanings for different people.
For your designer, it might mean brighter, more attractive colors while all you wanted was the make the titles and subheads bigger and bolder.
Try Not to Micro-Manage
This may seem to contradict what we just said, but there’s a fine line differentiating the two points.
While you definitely need to be specific about your design requirements, it’s important that you try not to be too specific. Laying down the framework down to the minutest detail only prevents you from leveraging the designer’s expertise on the subject.
Tell them about the problem and analyze their suggestions. For instance, you can say that you don’t like the font type because it looks too casual for a site that addresses business owners, and then see the solutions that they come up with.
Use Visuals Where Needed
Providing your designer with links to other sites that you like is never a bad idea. It gives them a fair idea of what you want your own website to look like and thus, allows them to interpret and implement your request for revisions more effectively.
For example, if you feel like the proposed site layout isn’t very easy to navigate, send your designer the link to one that has a simple user interface. This helps them understand what you have in mind.
When you know how to give feedback to your designer, rest assured that you will get a website that is truly exceptional yet completely in line with what you had envisioned.
If you are looking for a professional web designer to help you create an attractive website, get in touch with Print & Web Designers today!
Drop us an email at info@printandwebdesigner.com.
by Myra Stacey | Jan 15, 2020 | Print Design, Services, Web Design
From designing your brand logos to your campaign banners to templates for your marketing effort, designers are an integral part of your business success. Before you consider working with one, here are 5 questions to ask a designer on call to make sure they are the right fit for your needs.
1. Can You Tell Me More About Your Design Process?
It is important to get the designer to go you through their entire design process. Not only will this help you understand exactly what you are paying for, but will be able to better coordinate with your designer in meeting the project needs and deadlines.
2. Who Will Own the Design?
Who will be the final owner of the end product is something you should definitely ask the designer you will be working with. If you do not have ownership of the design, you would be severely limited in what you can or cannot do with it.
3. Who Will Be the Person of Contact?
Since a designer may be working with numerous clients or be part of the designing agency, other individuals may be acting as a liaison between you and the designer. It is important to know exactly who you have to contact in case of any emergencies or whether the design project requires any revisions.
4. Can I Get a Quote?
Some designers may list their prices on their websites while others won’t. In the case of the latter, it is important to get an estimate from them to make sure you plan our budget accordingly and don’t get surprised by any unexpected extra charges.
Be sure to also ask them on exactly how they arrived at their rates so you know you aren’t being charged unreasonably.
5. How Will We Be Communicating?
For the successful completion of any project, communication is crucial. You should ask them how communications will work between you and them as well as through what mediums (phone calls, emails, VOIP). The easier it is to communicate with the designer, the better.
Looking for a reputable professional designer for your design needs? Get in touch with the design pros at Print and Web Designer. For further details on our service or any queries, email us at info@printandwebdesigner.com.
