AFCSNC is a home health care company whose main headquarters are located in Raleigh, NC. The owner, Donnie Shelton, had expanded to include more services and they needed a website redesign.
The challenge was that the old website was designed by someone out of state (a friend of a friend) and they had disappeared before the site was finished properly. It wasn’t really doing anything to help grow their business. The owner wasn’t well versed in the technical jargon used in the web design industry and felt he wasn’t going to get what he really wanted – a website that would help his business grow.
Our solution was to provide AFCSNC with a WordPress content management system website. We took the time to research the home health care industry to come up with keywords relevant to their business and implemented every search engine optimization strategy possible.
Now Donnie has a solid foundation with which to attract targeted traffic to his business. In addition, as his business changes, he can easily make corrections to his website without having to start from scratch again. And when he is ready to implement other online marketing strategies to increase traffic and sales, he can do so easily.