Website Redesign Case Study
Triad Connection’s website before the redesign.
Triad Connection is a transportation business run by Frederick Shuler. Triad Connection’s base of operations is located in Durham, NC. Freddie already had a website and he also uses Google Adwords to drive traffic to his site.
Freddie’s challenge was that his website looked rather homemade and he wanted to portray a professional image that was anything but homemade. In addition, because he was using Adwords to drive traffic to his site, it was important to make sure that his website was in alignment with his ads. Before the redesign, they weren’t, which was costing him more money.
Our solution was to provide Triad Connection with a website redesign (using WordPress of course) that contains keywords relevant to his business. We also created a couple of specific landing pages that his ads could point to which would bring down his advertising costs.
One of Freddie’s concerns was wanting to capture his visitors attention and get them to take action. We put a slider on his home page in order to get people’s attention, keeping people on his site longer. And because many of his clients find his services using a mobile device, we made sure that his site was mobile responsive.
Triad Connection’s new website after the redesign
Now, Freddie has a website that is easy to keep up to date and is in alignment with his Google Adwords PPC campaign. He currently enjoys receiving more traffic to his site which has his phone ringing more than it did before his site was redesigned.