by Myra Stacey | Aug 9, 2012 | Case Study
North Carolina Roadrunners Club (NCRC) is a running club that my husband and I both belong to. The vice president of the club and a friend of mine, Rebecca Sitton, asked if I would redesign the website for the upcoming Women’s Distance Festival 5K in September. I said that I would and as an added bonus, I also redesigned the website for the Women’s Beginner Running Program. They wanted a fresh look to their site and a cohesive design for their blog. Prior to the site’s redesign, their blog was being hosted by Blogger, they had some really good content on the blog but it wasn’t attached to the main site and it looked completely different as well.
The challenge was to make a site that had a feminine touch that had a blog and was easy for others to add or change content on.
Our solutions was to provide them with a WordPress website that has pages that would remain relatively static as well as have a area where the coordinator could easily add content the members could access.
Now the Women have a site that is easy to keep up-to-date as is made evident by the new blog posts the coordinator, Regan Reynolds, has made available to the ladies learning or re-learning how to run a 5K.
by Myra Stacey | Sep 19, 2011 | Case Study
AFCSNC is a home health care company whose main headquarters are located in Raleigh, NC. The owner, Donnie Shelton, had expanded to include more services and they needed a website redesign.
The challenge was that the old website was designed by someone out of state (a friend of a friend) and they had disappeared before the site was finished properly. It wasn’t really doing anything to help grow their business. The owner wasn’t well versed in the technical jargon used in the web design industry and felt he wasn’t going to get what he really wanted – a website that would help his business grow.
Our solution was to provide AFCSNC with a WordPress content management system website. We took the time to research the home health care industry to come up with keywords relevant to their business and implemented every search engine optimization strategy possible.
Now Donnie has a solid foundation with which to attract targeted traffic to his business. In addition, as his business changes, he can easily make corrections to his website without having to start from scratch again. And when he is ready to implement other online marketing strategies to increase traffic and sales, he can do so easily.
